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Planning notes from the conference floor
Longer-form guides written from production logs, not from other blogs — the timelines, math, and product picks we share with clients before they book.
Four guides worth your scroll
How much conference merch to order
Expected attendance vs registration, three distribution models, the size curve that actually fits a US conference crowd, and multi-day pacing.
Read the guide GIFTINGConference swag ideas attendees keep: the 2026 shortlist
What survived the hotel-room cull at last season's shows — and the on-site twist that makes each item stick.
Read the guide EXHIBITOR MATHLive printing booth ROI: the math for exhibitors
A cost-per-conversation framework you can defend to a CFO, with a worked example at real quote numbers.
Read the guide TIMELINEThe six-week conference merch timeline
Week-by-week: art lock, blank orders, venue forms, and the deadlines that quietly decide whether show day is smooth.
Read the guideShorter, more direct answers live in the answers section. And if a post raises a question about your specific show, skip the comments section we don't have and call (562) 614-4800.
Reading up before a booking?
Send the dates and booth size — we reply within one business day.