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Planning notes from the conference floor
Longer-form guides written from production logs, not from other blogs — the timelines, math, and product picks we share with clients before they book.
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Three guides worth your scroll
GIFTING
Conference swag ideas attendees keep: the 2026 shortlist
What survived the hotel-room cull at last season's shows — and the on-site twist that makes each item stick.
Read the guide EXHIBITOR MATHLive printing booth ROI: the math for exhibitors
A cost-per-conversation framework you can defend to a CFO, with a worked example at real quote numbers.
Read the guide TIMELINEThe six-week conference merch timeline
Week-by-week: art lock, blank orders, venue forms, and the deadlines that quietly decide whether show day is smooth.
Read the guideShorter, more direct answers live in the answers section. And if a post raises a question about your specific show, skip the comments section we don't have and call (562) 614-4800.
Reading up before a booking?
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